"Through this partnership, PANDORA will have a powerful platform at Radio City Music Hall to reach the one million annual guests of the Christmas Spectacular and fans of both brands will have access to products and exclusive content that will make their holiday traditions complete." "This partnership brings together two incredibly strong, dynamic brands and we are delighted to welcome PANDORA Jewelry to the Radio City family," said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company.
"Whether attending the Christmas Spectacular or shopping for the perfect piece of PANDORA jewelry, we look forward to bringing to life all the ways to see and experience the wonderful this holiday season," said Charlotte Watson, Vice President, Marketing, PANDORA U.S. Additionally, the one of a kind pop-up shop will offer an engaging photo experience for the whole family to capture and cherish their favorite show memories.
This is the first time the PANDORA brand has sold jewelry outside of their brick and mortar and e-store in such an atmosphere as Radio City. In addition to the exclusive Holiday Charm & Ornament Inspired by the Radio City Rockettes, select PANDORA Jewelry will also be available for purchase at the PANDORA Jewelry pop-up shop within the Grand Lounge at Radio City Music Hall throughout the 2017 run of the Christmas Spectacular Starring the Radio City Rockettes.
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